Instagram head Adam Mosseri has previewed several changes to the Your Algorithm feature, though user responses suggest many would rather see posts from people they already follow.
Instagram is experimenting with making its content recommendation controls more visible and easier to use, with Instagram head Adam Mosseri previewing a set of changes that would weave algorithm customisation directly into the scrolling experience rather than leaving it buried in settings.
What Is Being Tested
The updates build on the Your Algorithm feature that Instagram introduced in 2025, which allows users to specify topics they want to see more or less of across the platform. The new experiments take that concept and bring it closer to the surface in three distinct ways.
One option shows the Your Algorithm menu appearing when users pull down on their main feed, putting controls one gesture away rather than several taps deep. A second allows users to swipe up from a Reel to access content customisation options mid-scroll. A third adds buttons directly below individual Reels, letting users signal in real time whether they want more or fewer videos of that type.
What Users Actually Want
The response to Mosseri’s announcement pointed to a gap between what Meta is building and what many users are asking for. Several of the most-liked comments on his post called for Instagram to prioritise posts from accounts users already follow, with repeated requests for a chronological or follower-focused feed rather than more sophisticated recommendation controls.
Meta has been navigating it for years, caught between an algorithm that keeps people scrolling and users who say they want to see their friends. These new tests address the former. The latter remains unresolved.
